Brand Protection quick start guide

The first step is establishing your
intellectual property

You’ve done the hard work of establishing your brand. At Amazon, we use our advanced technology to identify true brand owners and give them the tools they need to establish and protect their intellectual property from bad actors. We help you get and protect intellectual property such as:
  • Trademarks, which protect designs, symbols, names, and images used in
    commerce
  • Patents, which provide exclusive rights for an invention
  • Copyrights, which protect literary and artistic works such as images, books,
    and films

360 degrees of protection

We’ve developed a suite of industry-leading tools and programs to protect customers, brands, and selling partners from counterfeits, fraud, and abuse, and create a consistent and trusted experience for customers every time they shop on Amazon. For most brands, Amazon Brand Registry is the entry point to Amazon’s brand protection and building programs. Our protection tools can be used by themselves, but they work much better when used together and build a robust defense against bad actors.

Improved machine learning

You get automated protections the first day you enroll in Brand Registry. In addition, using Brand Registry’s Report a Violation tool and 新濠天地网上游戏平台免费版v36(位于澳门成立于1998年)-新濠天地怎么玩?附大量攻略’s Self-Service Counterfeit Removal tool improves our machine learning models and enhances our automated brand protections. The more you use them, the smarter they get.

Tools on a mission

We never stop developing and improving the protection tools available to brand owners. With automated protections, intellectual property violation reporting and takedowns, physical codes that prevent counterfeit products and neutral patent evaluation processes, we work proactively to keep your brand safe.

Bring counterfeiters to justice

We partner closely with brands to collect rich information about their intellectual property and products through Amazon Brand Registry, 新濠天地网上游戏平台免费版v36(位于澳门成立于1998年)-新濠天地怎么玩?附大量攻略, and Transparency, to detect, investigate, and remove counterfeit items from our stores and identify bad actors as targets for prosecution all over the world.

Let’s talk about eligibility

Determining which brand protection product is right for you starts with this question: Do you have a trademark? To register for Brand Registry, we require a pending or registered government-issued trademark. However, there are a number of brand protection programs available to brands that are not enrolled in Brand Registry.

Which brand protection programs
are available to you?

Program
No Trademark
Pending Trademark
Registered Trademark
A to Z Guarantee
Selling Partner Vetting
Report Infringement Form
IP Accelerator
Brand Registry
All programs below require Brand Registry enrollment
Automated Protections
Report a Violation
Transparency
新濠天地网上游戏平台免费版v36(位于澳门成立于1998年)-新濠天地怎么玩?附大量攻略
Counterfeit Crimes Unit
Note: Each program may have unique eligibility requirements. View full eligibility requirements for each program here:

Protect your brand on Amazon

Brand Registry unlocks tools and programs specifically designed to help brands thrive on Amazon

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